Does Domain Authority Matter in Modern SEO?

Domain Authority (or DA) predicts how well sites will rank and how they will stack up against the competition, but its use has been controversial. The metric is often misused with many SEOs aiming for links over a certain number while trying to increase their own DA. However, relying on one metric alone is inaccurate and unreliable in the world of search engine optimization. If the digital agency you are working with seems to have a sole focus on the metric, you likely are missing out on digital solutions that would better suit your brand strategy.

DA Shortcomings
Moz uses around 40 factors when determining a DA score. Even still, measuring how a website will rank and perform is more complicated. It also has been shown that an increase or decrease in DA does not necessarily correlate with a better or worse performing website, nor does it indicate how the website will rank on Google. Even the PageRank on Google doesn’t give the full picture when it comes to how well a website will do in the online market.

Simply put, focusing on a single metric, regardless of which metric that may be, won’t give the full picture of website performance. Due to this, it’s not possible to have an accurate idea of future performance based on it. Further, the scores can be easily manipulated. The reason digital marketing agencies and businesses will see so many high-DA links for sale is because there isn’t true value behind them. Marketing content needs to have information and relevancy for customers above all else.

Relevance Matters
If DA and PageRank don’t matter as much as many SEOs believe, the question becomes, “what should my digital agency focus on?” Relevance and quality content have been proven to increase the effectiveness of digital strategy. When link building and deciding on the value of another site or page, it is more important that the link is relevant to the content it’s linking to and that the content on the page has value for the target audience.

Domain authority and PageRank can be important tools when put in the context of the bigger picture. A higher DA with content that the audience isn’t interested in won’t stay relevant and won’t get the return on investment businesses need to thrive in eCommerce. Google’s AI system has become intelligence since the company first began in 1993. The old tricks of the trade have gone by the wayside. While DA can help monitor efforts and give an indication of how a website will improve, any single numeric value used solely in modern marketing will bear missed opportunities for website performance.

However, used as a tool in the campaign, it can indicate where the shortcomings are for a website. If a higher DA website is continually ranking lower than a competitor, chances are the problem is with the content. A good digital agency will look at those numbers and determine whether the content needs to be rewritten or edited, then make better decisions for the content marketing strategy moving forward. DA isn’t a metric of the past, but it can only be relied on to shed light on the overall picture rather than seen as a numeric judgment of site performance.

1Digital Agency does design, development, and marketing for eCommerce businesses. They know what it takes to get your site trusted, an authority, and ranked high. Reach out to them for more information or visit them online at 1DigitalAgency.com to see what they can do for you.

1Digital Agency Has eCommerce SEO Solutions for You

More and more businesses are finding that their profits are better online. That’s because internet stores have inventory costs that are way lower, so their selection is better, which means shopping online is just much more streamlined and convenient. As a result, brick and mortar stores, in many ways, just can’t quite compete with eCommerce sites.

This may be the reason there are countless shops that exist exclusively on the internet, with more being added every day. Even some established brands are closing their doors and opening online only. Yet no matter whether a company consists of a combo of actual and virtual stores or is just an internet store, its success online depends on sleek, modern web design, smart use of social media, entertaining blogs, and a whole lot of witty ad copy.

This isn’t very simple to do. Even the most business savvy CEOs might not be so savvy when it comes to eCommerce SEO. Building or updating websites and communicating with clients and customers on the web is hard, and it requires lots of skill and work. Just about everyone knows that attention spans are short these days and people have zero tolerance for dated websites; it just takes a few seconds and a few bad sentences to bore a potential shopper and that’s it. They bounce away to another smarter site, never to return again.

Don’t let this happen to you,
Just turn to 1Digital Agency and we will make sure this won’t ever happen. You see, we’re a digital marketing agency with experts who will get your site the rankings, ratings, readers, and, most importantly, the buyers that you need. Whether you have an established website that just needs some tweaking or you need something built from bottom to top, we’re here for you.

We recognize how imperative it is that site owners use smart content marketing and site design to improve their placement online. We also know that you, like lots of business owners, often don’t have the time to worry about that sort of thing. You’ve got a business to manage. We get it. Yet we’re also aware that your business could be better, with beyond brisk sales if you just leave every aspect of your web design to 1Digital Agency. The fact is, businesses that work with us can see an incredible increase in website visits and sales.

The secret is the SEO. Search Engine Optimization. When it comes to eCommerce SEO, you’ve got to build a site that not only looks amazing but that Google can find and then rank in that sweet spot on the first page. Well, you don’t have to do it, let our staff of genius designers and developers do that for you.

So you’ll save time by letting us build, redesign, or update your website, which increases your ratings, brings in business, and makes you more money. Could it be any better? We don’t think so. You and your website need us and we can’t wait to get to work, that’s why you should contact us now.

1Digital Agency is the Shopify + Partner You Need

Building a website from inception to launch can be a tedious task, and you probably feel like you need someone who is qualified and knows the ins and outs of eCommerce to get things moving and build the website you envision. Whether you are starting a new project or redesigning your website, 1Digital Agency is the Shopify + Partner that you need.

Since inception in 2012, 1Digital Agency has been a Shopify + Partner, working closely with Shopify on all types of projects including Shopify store design, development, digital marketing and more. With a team of Shopify designers and developers, expertise clients will be satisfied with the ability to meet complex needs and address the details of the project quickly and efficiently.

When you choose to begin such a demanding and timely process, you want to have a team behind you that will go that distance and go the extra mile for you. Let 1Digital be that team to blaze the trail for success in digital marketing. At 1Digital, you can watch your online store soar to new heights.

Working with a digital agency, especially one who is a partner with a major eCommerce platform like Shopify can have a lot of added benefits.

Hiring a digital agency can provide new perspective to your vision and your brand. Let’s face it, you know your brand better than anyone and have a vision of what it is capable of doing. It’s like a child, being nurtured for all these years and it can be difficult to hear the honesty of an outside perspective. However, the constructive criticism or new ideas created from brainstorming with someone who is new to the group can go a long way to making a difference with so many small aspects of the website.

Agencies also have more knowledge about the platforms you are using, how to promote your brand through content and social media and time to focus on your marketing goals. Sometimes, you need to let the professionals take over the reigns so you can put your time to better use.

In the long run, hiring a full-time staff member or a team to handle the marketing duties, create content and manage everything that goes into the website can be costly and ineffective. An agency allows you to save money on a full team and leave the challenges to the experts.

With 1Digital Agency, you get everything you would expect from a digital agency and more. The team will be dedicated to your project from start to finish and beyond to tackle all of the difficult questions and find solutions to your problems. 1Digital Agency is the Shopify + Partner you need because of the dedication you will get and the service that will be available always.

Contact 1Digital Agency today by calling 215-809-1567 or sending an email to info@1digitalagency.com and set up an appointment to get started and to learn more about what the dedicated staff can do for you. With the right skills in Shopify design and development, you can be guided on the path to eCommerce success.

The Shopify + Partner That You Need

Running an eCommerce storefront is not an easy venture. There are plenty of things that can go wrong, and without the right platform to host your website, you risk bugs that could lead to failure. Without a doubt, the hardest part of eCommerce is the technical side of things. Whether it’s SEO strategies that put your business in the spotlight or hiring designers and developers to craft a site that makes your brand pop, you need to stay on top of the quality of your online presence in order to make an impact in the eCommerce world. If you’ve chosen Shopify + for your platform, you probably already know all of this. What you don’t know is that Shopify + can be hard to manage without the experience necessary. So, why risk it all when you could hire 1Digital Agency to develop your Shopify + storefront?

1Digital Agency is a Shopify + Partner, and we don’t take that title with a grain of salt. We’ve worked tirelessly to make sure that those who utilize the wonderful platform that is Shopify + bring out the best in their website, and this has led to the conversions and sales that drive success for the wise variety of businesses that we work with. We have an extensive history with a plethora of industries, and our developers and designers are well versed in the Shopify + platform. At 1Digital Agency, we make sure that your site meets today’s modern standards and stands out from the rest, and our portfolio is there to prove it!

1Digital Agency lives and breathes eCommerce, and outside of being a Shopify + Partner, we’re also partnered with BigCommerce and know the inside and out of any eCommerce platform. It’s important to cover all bases when it comes to eCommerce, and we offer a well-rounded service that brings everything to the table. When you work with us, you work with an agency that strives for excellence and nothing less. We can make sure that your website is decked out with the latest trends, and we’ll make sure that you understand what we’re doing every step of the way. Transparency is key when building a site, and we want to build your vision, not ours. That’s why we walk you through what we’re doing and involve you in all of our design and development. We also make sure to include helpful information and suggestions along the way; our experts know what they’re doing, and they can come up with ideas that you may not have thought of!

What else can you expect from 1Digital Agency? Friendliness. We want every customer to have an exceptional experience with us, and we’ll go above and beyond to make sure that happens. Take a look at our reviews! Customers that work with 1Digital Agency are met by smiling faces and leave with a job well done. That’s exactly what you can come to expect from the number one digital agency in Philadelphia. Contact 1Digital Agency today; we look forward to hearing from you!

The Right Digital Partner

Choosing the right partner to power up your business is an important choice. A lot of special attention must be paid to the type of digital agency you work with because not all are created equal. But no matter what type of agency you choose, big or small, the most important thing is that they understand your business. Every industry is different, every customer base is different, and having confidence that your marketing partner knows how to reach your potential market is crucial in ensuring that you grow steadily. In the world of online sales, competition is fierce. Online shopping is more popular than ever and among online merchant platforms, Shopify is one of the most popular choices. So you need a great Shopify developer to ensure that your website runs smoothly, efficiently, and you have everything you need.

A great Shopify developer understand the platform and all of its ins and outs and uses that knowledge as part of a great marketing strategy. Not only is it important that your business is set up properly on the platform but you need to make sure that the rest of your marketing plan is on point as well. Your marketing strategy in regard to online sales needs to encompass every possible way you can effectively reach your customers.

The first item to consider is social media. Social media can be a powerful tool for any Shopify developer. New platforms pop up every day and it can be difficult to keep up with what is the newest and most up and coming. New platforms like Snapchat appeal to a younger demographic, so if your product is something younger people would enjoy, consider having a presence on it. However, older platforms like Facebook still have a huge share of the social media audience and should never be ignored. With over 2 billion users, Facebook is the world’s most popular platform and every business can benefit from directing their marketing efforts to reach customers there. Instagram, too, can be a great tool in reaching your target audience. If your product is more image driven and looks great in a photo, Instagram can be the perfect way to reach your audience. Ensure that your digital agency is posting high quality images at frequent intervals to build an audience for your page.

Consider building an email list as well. Email is still one of the most powerful ways you can reach your audience, right in their inbox. Use email blasts to let your customers know about new products and offer incentives to keep them coming back.

At 1Digital Agency, our mission is help you grow your business and achieve your goals. If you work with Shopify, our years of experience make us a great match for businesses of all sizes. We can design a marketing plan that will be perfect for your needs and budget and target where you need to improve the most so that we can help you elevate your business and bring you more sales. Visit us online and get started today!

Getting the Best For Your Online Business

In the modern era, eCommerce is becoming incredibly popular and useful, for both shoppers and sellers alike. With online retail and wholesale, people have access to a range of customers and clients one couldn’t have dreamed of working with otherwise. However, the immense benefits of eCommerce also come with additional competition. Using eCommerce SEO—Search Engine Optimization—you can help your online business stand out to potential clients and customers. Essentially, SEO is a way to use search engine algorithms to generate visibility for your online company. Using SEO requires knowledge of how these search engines operate. By hiring an outside agency, you can trust eCommerce experts to do the hard work for you.

At 1Digital Agency, we’ve covered all of the bases of eCommerce SEO. We know how to use the algorithms in a way that is advantageous, both onsite and offsite. We are dedicated to creating content that will make your website stand out among a sea of competitors. 1Digital Agency has a team of content writers who will use the keywords you’ve chosen carefully in offsite articles to create an association between your website and the products you wish to promote.

In addition to generating hits from search engine users, our writers will write onsite content, which will benefit your website wondrously. The difference that well-written online content can make is astounding. At 1Digital Agency, we know that running an online business comes with a lot of work as it is. Crafting eloquent content requires a lot of thought and time. When you hire 1Digital Agency, we can do that part for you. We will provide you with onsite content that is both carefully written and designed to draw attention to specific products.

We want to give your business a strong voice. When you’re operating an online business, giving your website character is a great way to attract and maintain a flow of customers. It can be hard to give your company a personality when you’re not working in person with your clientele, but it is possible. With the creatives at 1Digital in your corner, you can trust that your website will reflect all of the best aspects of your company. Our team of web designers, content writers, developers, and online marketing experts will combine our forces to make a website that is visually appealing, engaging, and easy to navigate, all while channeling the business persona you wish to reflect.

The nature of eCommerce comes with unique challenges. At 1Digital Agency, we are not only familiar with these challenges, but we have figured out the best possible ways to overcome them. We can help you the way we’ve helped many other valued clients. We can provide everything from a sleek redesign, to market-friendly onsite writing, to offsite eCommerce SEO content. The online marketplace is similar to the marketplace of the real world. It’s not uncommon to hire trusted experts to help with your business. At 1Digital, your success is our success. Watching your business thrive is seeing our passion at work. Check out what some of our valued clients have said about our service and get your today!

Choosing a Digital Agency

When it comes to your small business, you need to take the time to not only run and operate your new enterprise, but you need to make sure it thrives. In 2018, more and more stores are abandoning the brick and mortar model of the past and choosing to deal exclusively online. But to succeed in the online space, you need to be a cut above the rest. It begins with which platform you choose for your online store. One of the most popular is Magento. But to truly thrive, you need to partner with a person or agency that knows the ins and outs of the software you choose. You need a proper Magento developer who can take your store from boring to amazing. So, how do you begin choosing the right partner for your business?

Consider first the kind of business you operate. At what scale do you work? Are you a single person endeavor selling only a few products as side income? Or are you an entrepreneur who has invested considerable time and money into your new enterprise? Find a Magento developer who can work with your budget and schedule. A large agency may not understand the needs of a very small business, while someone too small in scale may not have the resources to really elevate your business to the next level. Choosing a partner of the proper size and scope, while balancing it with what you can afford, will ensure you have a high degree of success.

But there are other considerations too. For example, consider the type of business you run. You want to make sure that your digital partner understands your kind of business and that they feel confident in being able to reach your customers. If you need help with branding, make sure your digital agency partner understands not only your brand, but your competition as well and where you fit in with it. A great digital agency will understand where your brand message falls within the scope of your industry and how you can carve out a niche for yourself in order to appeal to the right potential customer.

As well, when it comes to Magento itself, you want to make sure your store is beautifully designed and that your brand message is on point at every step of the way. Use strong ‘Calls to Action’ to funnel customers from your homepage to the products you want to sell the most and use email collection tools to turn one time customers into repeat customers.

At 1Digital Agency, we specialize in Magento, BigCommerce, Shopify and more platforms to get your online store to the next level. Our creative team will work with you to develop a beautiful, easy to navigate, intuitive design and we can help with all aspects of your online business from social media marketing, to content creation, emails and technical SEO. Take your business to the next level and contact us now to get started on your new journey to success.

Build Your Bottom Line with Magento

If your business is powered by Magento, then you know the importance of a dynamic system for sales that makes it easier to work with and monitor every aspect of your business. You need to keep track of inventory, sales, revenue, profit, and expenses quickly and easily to help you learn how to streamline your business to make it lean and effective. But if you are serious about eCommerce, you may wish to partner with a company specializing in Magento development services in order to further boost your online store.

The key to Magento development services is to think about every single aspect of your online store. This starts with the design. When a potential customer visits your online store, are they easily able to find exactly what they are looking for? Are they lured in by any of your promotions or discounts? Just like how in a supermarket, the store is designed to make you walk past the impulse buy items, you want to position attractive offers and strong calls to action prominently throughout the site. Make sure your site is designed beautifully as well, with strong branding that reflects your company’s message. Make sure, too, that when a customer abandons a shopping cart or makes a purchase that their email is captured and you can then re-market to them.

A great online store should use every tool available to maximize potential customers. You can start with your web design, but do not ignore your marketing either. Use social media and email marketing to further gain more customers. As well, finding a great partner for SEO is an essential practice. With great SEO, your business will come up in search results when customers search for your product. Drive traffic to your site and get more clicks on that Buy button.

Great search engine optimization starts on your website itself. Are all of your pages clearly titled and is your metadata accurate? Do they crosslink to other content on your site, further bolstering your place in Google’s search algorithm? Be sure these are on point and make sure there is plenty of content written about you off your site, as well, that links back to it through special keywords you wish to promote.

Use great photos of your product to display them in your store and to push your products with social media. Using Facebook Ads is a great way to target a large audience and get your product in front of people who would most value it. You can use newer platforms like Instagram and Snapchat to reach specialized audiences and appeal to a younger demographic as well.

At 1Digital Agency, our years of experience make us a great partner for your Magento needs. Whether your business is big or small, we can develop a strategy to suit your strengths and weaknesses, as well as your budget. Visit us online and get started to take advantage of our expertise in all areas of eCommerce marketing. If you need a strong SEO plan, a fantastic design, a well developed digital marketing plan or all of the above, we can help you take your business to the next level and bring you more sales. Contact us today!

Jumpstarting Your Online Business

The Internet can be an amazing force to get your products into the hands of the right people. In 2018 more than ever, shoppers are looking online to purchase everything from simple household products to even cars and other expensive and carefully planned purchases. But with the explosion of commerce in the online space, there is tremendous competition as well. How do you make your brand stand out? If you have an online store and you are using BigCommerce as your platform, you need a great BigCommerce developer to take your business to the next level.

So how do you go about finding the right BigCommerce developer? First, you need to consider what kind of business you are operating, then identify what your needs are, and finally choose a proper partner for your needs and budget.

The first consideration always needs to be the kind of business you are running. Are you a high price jewelry making company? Your approach to sales may be different than another business selling something like t-shirts. Who are your customers? Are they younger and more tech savvy or are they older and more interested in the traditional methods of commerce they are used to? Identify who and what your business appeals to and then form a great digital strategy to get your product into the hands of the people who would get the most from it.

A great developer will make your website beautiful and easy to use. They will also take the time to ensure your branding is on point. When a business reaches out online, it needs to have a strong sense of identity. What is your mission? Who is buying your product and what kind of message will reach them? Ad campaigns that disrupt current trends stand out when executed masterfully. You want people to instantly understand you as a business and then feel comfortable with your message and finally, purchase a product.

But there is more to digital strategy than simply building a website and a great digital partner will be able to help you on all fronts, from email marketing and social media management, to search engine optimization and graphic design. You need a multi-pronged approach to make an impact in the digital space these days, and a great partner will be able to take your business, develop a strong brand identity and then work to help you reach your customers in a meaningful way.

In 2018, every business should have a strong presence on social media. Never before has there been a tool that makes it so easy to highly target the exact people you wish to see your product and engage them quickly and meaningfully. But which platforms should you use? Consider the type of business you operate. A younger, trendier company should focus on newer platforms like Snapchat, while a brand that appeals to an older group of people can rely on Facebook and email marketing.

At 1Digital Agency, we pride ourselves on our vast knowledge and experience in the field of digital branding, design, and marketing. We work with businesses of all kinds to help them develop a strong, meaningful brand that makes an impact with the public and gets peoples’ attention. Whether you are starting from scratch or you are building an empire, our team is ready to help you create a digital plan that works perfectly with both your needs and your budget. Visit us online and see how we take a business from bland to amazing and get our clients more sales and a strong customer base so they are ready to achieve their goals.

Level Up Your Magento Business

With online commerce at an all time high, more and more brands are turning to the Internet for sales. Many are foregoing the traditional brick and mortar store in favor of an exclusively Internet-driven approach to business. It is not only the big names making amazing profits like Amazon. More and more, entrepreneurs are discovering that even the smallest of online brands can thrive online and grow at paces they would never be able to otherwise. Thanks to the Internet and social media, brands and customers are connected like never before. So for your small business, you need to consider partnering with a digital agency that can help you navigate the pitfalls of the online shopping space and help boost you up to the next level. You need a partner that not only knows your particular niche, but also understands the tools you use to get the job done. For any Magento based business, choosing the right Magento development company to handle your marketing and SEO should be at the top of your priority list.

So how do you choose the right Magento development company to partner with? Not all are created equal and understanding the differences is critical to the success of your business. To begin, consider the type of product or service that you sell. A digital agency that specializes in the culinary and restaurant world may not be a great choice for your custom t-shirt business. An agency that serves the needs of professionals like lawyers and doctors may not understand the needs of your fitness coach company. Make sure that your partner knows what you do and has a deep understanding of the space you work in and your competition. Your partner needs to understand your target audience and know how to reach them effectively.

Consider, too, the size of your company when selecting a digital agency to partner with. A large, internationally known firm may have an impressive roster of clients, but they may not be able to give your small business the kind of personal attention you will require. Similarly, they may be very expensive and unsustainable to work with long term. But beware of agencies that are too small for your needs as well. They may not have the resources and infrastructure to give your company the boost it needs to bring in new leads and develop existing customers.

At 1Digital Agency, our approach to working with brands focuses on your business’ bottom line. After all, we know that it is results you need and increased revenue is everyone’s goal. We work with you to create a plan that is perfectly tailored to your needs and budget. Our years of experience in design, development, and marketing make us a perfect partner for businesses of any size. If your business runs on Magento, reach out to us and our Magento experts can help you right away powering up your business the way you need it the most. Whether it’s a better, faster website, a deep-reaching SEO campaign or a crisp, refined social media campaign, let us help you reach your business goals, today!